Since 2022, I have led social media strategy and execution for several top-tier global financial and professional services firms, driving brand visibility and engagement across multiple platforms.
Currently, I am a Manager, Social Media, at BDO Canada, where I lead the national social media strategy by overseeing a team that drives the firm’s digital growth at the fifth-largest accounting and consulting firm in the world.
I lead national social media strategy for BDO Canada, overseeing a team advancing the firm’s digital presence. In this role, I'm focused on sustained channel growth, brand relevance, and scalable content systems that deliver measurable business impact.
For my first major campaign with BDO Canada, I was tasked with developing a social strategy for the 2025 CPKC Women’s Open. I built a plan that incorporated Instagram Stories, Reels, LinkedIn, and collaborative posts with Golf Canada around the week-long event.
Here’s a look at the Instagram stories my team and I created leading up to and during our sponsored golf event.
The biggest piece of content was filming the CEO playing a hole at the Pro-Am ahead of the golf tournament. I crafted a copy for the CEO to post, filmed him on the course and edited a reel together that had French translations.
As a result, there was an immediate impact on the first day of posting: 150+ likes on our CEO's LinkedIn post and close to 100 likes on Instagram, which tripled our usual engagement.
From January 2022 to June 2025, I worked as the Social Media Community Manager for Fidelity Canada.
I managed and implemented new strategies that increased followers and engagement for our social media accounts (LinkedIn, Instagram, Facebook and Reddit) by redesigning graphic templates for event promotions and quote boards, producing reels, and spotlighting our internal events and employees for recruitment.
I created and collaborated much of our content in different forms: writing captions, taking photos, producing reels, and creating animated graphics.
Here are some of my works that resulted in high engagement from the audience:
