About Me

With 15 years of experience across journalism and financial and professional services, I’ve built a career at the intersection of storytelling, strategy, and digital engagement—working as a social media leader, video journalist, producer, and university lecturer for global firms and institutions.

I’m currently Manager, Social Media at BDO Canada, where I lead the national strategy and team behind the firm’s social presence. I blend editorial instincts with data-driven strategy to grow brand visibility, deepen engagement, and drive business impact.

Previously at Fidelity Canada, I led social across LinkedIn, Instagram, YouTube, Facebook, and Reddit, driving 40% year-over-year organic growth and launching the firm’s employee advocacy program. I began my Fidelity journey in Hong Kong as Senior Multimedia Producer at Fidelity International, creating investment and ESG content across Asia. I hold the CFA Institute Investment Foundations certification.

Before transitioning into corporate storytelling, I started my career in journalism at CNN International and later spent five years as a video journalist at The Wall Street Journal, producing more than 800 videos and reporting on major global events, including the North Korea nuclear crisis, Rodrigo Duterte’s war on drugs, Occupy Hong Kong, MH370, Alibaba’s IPO, and Typhoon Haiyan. 

My video work has earned multiple industry honours, including a SOPA Award (Asia’s equivalent of the Pulitzer Prize) and The Communicator Award.

I also taught Video News Production at the University of Hong Kong’s Master of Journalism program, mentoring aspiring journalists. Today, I bring that same editorial mindset to brand storytelling, combining journalism, strategy, and creativity to create content that resonates globally.

Fun Facts About Me

Basketball has always been my first love. At my most competitive, I played for the University of Hong Kong varsity team, won multiple NBA fantasy leagues, and was crowned three-point champion in corporate co-ed recreational leagues. My passion for the game even led me to fly from Hong Kong to Toronto for one weekend just to watch Game 2 of the NBA Finals live!

Golf is my newest passion. I picked it up in the spring of 2022, took a dozen lessons, and have since played over 50 rounds. My dedication paid off when I won a contest for the most accurate driver at a charity golf tournament.

I’ve travelled to over 30 countries. Some of my favourite destinations include Spain, Italy, Switzerland, South Korea, Japan, and Thailand.

I’m a fan of competitive reality shows and South Korean dramas. My all-time favourite reality shows are Big Brother and Survivor, and I’ve watched more than 200 K-dramas (and counting!).

I used to be a competitive beer pong player. My husband and I competed in over 20 tournaments, taking home over $1,000 CAD in prizes.