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About Me

With over a decade of experience across journalism and financial services, I’ve built a career at the intersection of visual storytelling, strategy, and digital engagement—working as a social media lead, video journalist, producer, and university lecturer.

I’m currently Manager, Social Media at BDO Canada, where I lead the national strategy and team behind the firm’s social presence. As the fifth-largest accounting and advisory network in the world, BDO offers an exciting new canvas for me to blend editorial instincts with social strategy—growing brand visibility, deepening engagement, and driving business impact in the consulting space.

Previously, I was Social Media Community Manager at Fidelity Canada, where I oversaw LinkedIn, Instagram, Reddit, YouTube, and Facebook for nearly four years. By focusing on authentic voice and standout content, I helped drive 40% year-over-year growth in organic engagement and followers. I also launched and led Fidelity’s employee advocacy program using Hootsuite Amplify.

My journey with Fidelity began in Hong Kong, where I was Senior Multimedia Producer at Fidelity International and created editorial video content on investing, ESG, and economic trends across Asia. From Shanghai to Tokyo to second-tier cities in China, I explored topics ranging from millennial retirement habits to the evolution of traditional wet markets. In 2019, I earned the CFA Institute Investment Foundations certification to strengthen my financial acumen.

I started my career in journalism—first at CNN International, then spending five years as a video journalist at The Wall Street Journal. I reported across Hong Kong, Toronto, Tokyo, Manila, Bangalore, and Taipei, with highlights including coverage of Occupy Hong Kong, Duterte’s war on drugs, and the disappearance of MH370.

Teaching has also been a meaningful part of my path. I spent five years as an honorary lecturer at the University of Hong Kong, teaching Video News Production to Master of Journalism students. I was proud to be the program’s first female TA in the video stream before being promoted to lecturer.

I thrive on creativity, adaptability, and cross-cultural storytelling—and I’m always looking ahead to the next challenge in our ever-evolving digital world.

Fun Facts About Me

  • Basketball has always been my first love. At my most competitive, I played for the University of Hong Kong varsity team, won multiple NBA fantasy leagues, and was crowned three-point champion in corporate co-ed recreational leagues. My passion for the game even led me to fly from Hong Kong to Toronto for one weekend just to watch Game 2 of the NBA Finals live!
  • Golf is my newest passion. I picked it up in the spring of 2022, took a dozen lessons, and have since played over 30 rounds. My dedication paid off when I won a contest for the most accurate driver at a charity golf tournament.
  • I’ve traveled to over 30 countries. Some of my favorite destinations include Spain, Italy, Switzerland, South Korea, Japan, and Thailand.
  • I’m a fan of competitive reality shows and South Korean dramas. My all-time favorite reality shows are Big Brother and Survivor, and I’ve watched more than 200 K-dramas (and counting!).
  • I used to be a competitive beer pong player. My husband and I competed in over 20 tournaments, taking home over $1,000 CAD in prizes.